Longbranch Development LLC is a development firm rooted in experience and poised for the future.
We develop communities on the first ring of dynamic metropolitan areas and select secondary markets throughout the Mid-Atlantic, Southeast, and Florida. We masterplan and consult on projects that combine employment and retail adjacent to residential, creating spaces that attract young professionals and other key demographic groups. Our team has partnered and purchased development sites from prominent industry players such as Regency Centers, EDENS, JBG Rosenfeld Retail, Stanley Martin, and Trammel Crow Company.
Longbranch is committed to finding new ways to innovate and improve the unique selling propositions of the high-end communities we develop. We are skilled at discovering opportunities that others fail to perceive and doggedly pursue the best sites in dynamic markets. Our success is predicated on cultivating strategic relationships, and we work tirelessly to exceed the expectations and maximize value to all parties involved. We are driven by integrity and follow through on our commitments, no matter what.
The Longbranch Difference
Our vast experience has allowed us history and proficiency in site selection, land assemblage, entitlement, construction, operation, and disposition of luxury apartment communities with total value creation significantly outpacing our peers.
Successful developments are not created equal. We employ creative problem-solving to take projects from conception to fruition. Our site plans and execution strategies are custom crafted to exceed the expectations of all stakeholders and benefit all involved.
We believe in creative solutions that bring simplicity to bear. We seek the simplest form of construction and avoid overdesigning communities, and instead provide resourceful solutions for challenging sites.
The best use of property and maximum return on investment drive all of our decision making. Our developments enhance communities and create worthwhile investments that all can enjoy for years to come.
Prior to founding Longbranch, Ben launched the Multifamily Division for Johnson Development Associates, Inc. (JDA) in 2006 and served as the President of the division for 12 years. Under Ben’s leadership, the division’s footprint grew from a localized effort to an East Coast operation, developing over 6,500 units in 10 states and creating over $1.15BB in value. With a keen ability for navigating complex developments and commitment to deliver value for all involved, Ben leads Longbranch with honesty, transparency, and trust.
Ben is a graduate of the South Carolina Honors College and the University of South Carolina School of Law. He also served as a Rotary Ambassadorial Scholar at the London School of Economics.
Prior to founding Longbranch, Brett worked as the Director of Real Estate for Johnson Development Associates, Inc. (JDA)’s Multifamily East division, spearheading growth initiatives in South Carolina, North Carolina, and Florida, resulting in $297MM of apartment development in the form of 6 communities and totaling over 1,070 apartment units. Skilled with stakeholder relationships and his vast understanding of southeastern markets, Brett’s expertise allows Longbranch to realize growth opportunities while focusing on the unique details that differentiate our communities.
Brett is an active member of the Urban Land Institute (ULI), National MultiHousing Council (NMHC,) and International Council of Shopping Centers (ICSC). He is a graduate of the University of South Carolina Moore School of Business and holds a Master’s in Real Estate Development from Clemson University.
Director of Development
Roddey began his career in commercial real estate as a project manager for Johnson Development Associates, Inc. (JDA)’s Multifamily division. He oversaw the completion and delivery of 550 apartment units in Virginia and South Carolina, totaling more than $65MM in construction cost. He also worked as a preconstruction manager for JDA, where he coordinated the design and engineering of multiple projects and evaluated construction costs in various markets. Most recently, Roddey was a project manager for Yeargin Potter Smith Construction in Greenville, South Carolina, where he oversaw the construction of a $40MM, 271-unit luxury apartment community in the historic West End district.
Roddey is a licensed general contractor. He holds a Master’s degree in Real Estate Development and a Bachelor of Science degree in Construction Science and Management from Clemson University.
Director of OPERATIONS
As Director of Operations at Longbranch Development, Mendy provides leadership in the transition from construction to stabilization of the operating asset. Before joining Longbranch in 2019, Mendy served as Multifamily Asset Manager for Johnson Development Associates, Inc., where she provided management oversight for the East Coast portfolio of over 1,200 units. She attended the USC Upstate School of Business with a focus in Operations Management.
Managing Principal of TPA
CAPITAL PARTNER WITH LONGBRANCH DEVELOPMENT
With more than three decades of experience in the global real estate industry, Brad has leveraged a keen ability to identify market opportunities with a broad understanding of market fundamentals. His expertise in marking trends in the real estate and capital markets has made him a sought-after resource for investors and operators and has led to his personal involvement in transactions totaling several billion dollars.
In 2004, Mr. Smith acquired Technology Park/Atlanta (TPA) from Peninsular and Oriental Steam Navigation Company. With a rich history of developing large-scale master-planned business parks, TPA was a perfect complement to the principal investment and service business of Resource. In 2012, Brad sold the service business of both companies to CBRE, the largest commercial real estate services company in the world.
To date, Brad has used his expertise and resources to complete 22MM SF of office industrial acquisition/development, 1,700 multifamily units, 2k single-family lots, and 16k acres of land. His projects have totaled $2.6BB in acquisition/development cost (not value), $750MM equity raised/invested, and $1.4BB debt closed.